Lagos, Nigeria –
Special Adviser to President Bola Tinubu on New Media, Olusegun Dada, has declared that the All Progressives Congress (APC) will continue to triumph over opposition parties in future elections, attributing its consistent electoral success to effective media strategy and message clarity.
Speaking during an interview on Channels Television’s The Morning Brief on Monday, Dada credited President Tinubu’s 2023 electoral victory to a targeted digital campaign that helped reshape public perception and push back against a narrative that once deemed the former Lagos State governor “unelectable.”
“We were able to ensure that we elected a president that people initially said was unelectable,” Dada said. “We elected him, and we have continued on that trajectory.”
The media aide said the APC has repeatedly outperformed its rivals — including members of the Obidient movement and other opposition coalitions — by focusing on facts and effective communication, rather than engaging in what he described as “noise and distractions.”
“Some of them have just changed their cloaks. They are no longer in the Obidient movement, now they’re in coalitions, but all the same, they are the same people.
We have beaten them three times, and we will continue to beat them if it comes to elections.”
He said the ruling party’s track record of victories, including in presidential and governorship elections, shows that strategic messaging and adaptability trump “constant attacks and misinformation.”
Dada also positioned the APC as being more open to criticism and public feedback than the opposition, whom he accused of being intolerant to dissent.
“We are taking the criticism, we’re taking the feedback, because they are important for us. They help us escalate issues to the President and the appropriate authorities,” he noted.
According to him, this responsiveness to public concerns allows the APC government to fine-tune its policies and better meet the expectations of Nigerians.”
Dada further dismissed opposition campaign tactics as repetitive and unproductive, claiming that their approach revolves around aggressive attacks without offering viable alternatives.
“Their strategy has always been to attack, attack, attack,” he said.
“Our strategy has been to clarify — not to be distracted — to cut through the noise and sell our candidates and policies clearly.”
Reflecting on his experience within the party, Dada noted that he has participated in over 40 governorship campaigns across Nigeria and emphasized that the APC has consistently outperformed its opponents in most of them.
“To a great extent, we have always trounced these individuals,” he stated confidently.
With rising political tensions ahead of future elections, Dada maintained that the APC’s communication discipline and digital organization will remain key to staying ahead.
“We’ve handled them before — at the presidential level, at the state level. We’ll handle them again. What matters is staying focused on the real issues and communicating effectively with the Nigerian people.”
As the political landscape evolves, both ruling and opposition parties are expected to intensify their campaigns. However, Dada’s remarks make one thing clear: for the APC, strategy — not noise — remains the party’s chosen path to power.
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